Those who use Shopify and have special requirements often cannot avoid installing an extension or customizing the theme. That’s how one of my customers felt…. The task – fabrics should be sold by the meter, of course, there is a minimum length. Similarly, of course, this affects all Shopify stores
With the Topics API (part of Privacy Sandbox), Google wants to bring the successor of the classic advertising cookie into the market. Now that the end of the third-party cookie in the Chrome browser has been postponed again (as of January 2022, this will probably be implemented in mid-2024), it
Austria started it now France follows – the use of Google Analytics has now also been classified as non-GDPR-compliant by the French data protection authority CNIL . So – which country is next to take a stand against the popular web analysis tool? And above all – who will be
A decision by the Austrian data protection authority is currently causing a stir – the use of Google Analytics is not compliant with the General Data Protection Regulation (GDPR). Since the data protection organization NOYB has filed numerous model complaints, one can expect that further decisions of this kind will
Fax and cloud …. the connection between the two terms is not apparent at first glance. For all the younger ones – pages of paper can be sent back and forth between two fax machines. The recipient scans a sheet of paper, which is then sent to the recipient and
Finding the successor to the tracking cookie is difficult. Google’s “Federal Learning of Cohorts” approach, FLoC for short, is not really popular with browser manufacturers and websites . Also browsers based on the Chromium engine, such as Vivaldi , do not want to allow FLoC. Google has a market share
The General Data Protection Regulation (GDPR for short) is intended to protect us from our personal data being processed without our consent. We all feel the effects in the form of the cookie banners, which you now have to confirm on almost every website – honestly, most of them are
In online marketing there are many ways to invest money in advertising – combined with numerous billing models that I would like to briefly explain here. In any case, the identical initial letters “CP” are noticeable – they mean nothing else than “Cost per”, ie the costs for a specific
More and more users install adblocking software to prevent advertisements and tracking pixels from loading. Those are available as browser plugins, additional software for desktop and mobile devices or as a network-wide solution like Pi-Hole that works as a DNS-Server. This is especially critcal for websites, that gain their revenue
To start with, a topic that many online marketers have to deal with on a regular basis – deviations in the counting of clicks or impressions. This can have numerous causes, a few of which should be highlighted here. What it´s all about Anyone who wants to get visitors to
