Often underestimated, however, one of the most important foundations for successful online marketing: measurability.

Once you use more than one channel for your marketing activities, you need a way to effectively compare these channels. The Key Performance Indicators required for this should be recorded according to the same pattern and be subject to the same conditions – this means that a separate analysis system is required.

This should be implemented from the beginning, so you get valuable insights into the efficiency of your campaigns and also the behavior of users on the website at any time.